Rethink Tobacco – If you’re using tobacco, or even just thinking about it, here’s your chance to ReThink It (Seriously) and be part of the movement to reduce tobacco use and create healthier people and places in South Dakota.
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Ditch JUUL

QUIT VAPING! Keep it low key. We can help.

Text DITCH JUUL to 88709 to quit. The FREE 24/7 texting service is for anyone who wants to kick vape. It’s anonymous, and it’s totally on your schedule. Text for tips and encouragement from people who’ve been where you are.

Not sure if you’re ready to quit? You can still text. No judgement. No strings. Just support, no matter where you are.

We’ve got you, because you’ve got this!

You can sign up right here, right now

Can’t candy coat the facts

Vape use among SD teens and preteens has skyrocketed. In 2015, nearly 1 in 5 high school students reported using e-cigarettes. It's easy to understand the appeal – they're cool, come in tons of tasty fun flavors, and smell good. In fact, 85% of e-cigarette users age 12-17 use flavors. But that's where the fun stops. One JUUL pod contains as much nicotine as 20 cigarettes and JUUL devices deliver nicotine nearly 3x faster than other e-cigarettes, making it easier for kids to get addicted faster.
  1. Truth Initiative
  2. Surgeon General
  3. Truth Initiative
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5 Dangers of Spit Tobacco

You can call chewing tobacco by whatever name you want – smokeless tobacco, spit tobacco, chew, chaw, plug, snuff, pinch, or dip – but don't call it harmless.

1. 60-78% of chewing tobacco users have oral lesions. Exposure to tobacco juice causes cancer of the esophagus, pharynx, larynx, stomach and pancreas.

2. Smokeless tobacco contains at least 28 cancer causing chemicals.

3. Smokeless tobacco users are 4-6X more likely to develop oral cancer compared to non-users and these cancers can form within 5 years of regular use.

4. Chewing tobacco is not safer or a safe alternative to smoking. A can of chew contains about the same amount of nicotine as 4 packs of cigarettes.

5. Smokeless tobacco is associated with recession of the gums, gum disease, tooth decay, cavities, loose teeth, and mouth lesions including leukoplakia – a precancerous lesion of the soft tissue in the mouth.
  1. Campaign for Tobacco Free Kids
  2. CDC
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  1. Brain damage is irreversible
  2. Loss of brain function
  3. Addicted before you know it
  4. Gateway to smoking
  5. Toxic chemicals and metals
  6. Weak immune system
  7. Nicotine overload
  8. Blood vessel damage

Know the Vape Risks

1. Causes irreversible brain damage: The part of the brain that’s responsible for decision making and impulse control is not yet fully developed until age 25. Teens and young adults are at risk for long-lasting effects including nicotine addiction, mood disorders, and permanent lowering of impulse control.

2. Causes attention and learning problems: Nicotine also changes the way synapses are formed, which can harm the parts of the brain that control attention and learning.

3. Nicotine in vape is highly addictive: Each time a new memory is created or a new skill is learned, stronger connections – or synapses – are built between brain cells. Young people’s brains build synapses faster than adult brains. Because addiction is a form of learning, adolescents can get addicted more easily than adults.

4. Gateway to smoking: Kids who vape are 4x more likely to start smoking which can lead to a lifetime of nicotine addiction.

5. Toxic chemicals and metals: E-cigarette aerosol isn’t harmless water vapor – it can contain toxic chemicals and metals.

6. Weakens immune system: Vaping weakens the immune system, increasing susceptibility to all kinds of illnesses and infections.

7. Nicotine overload: Teens may not realize the level of nicotine they are inhaling. For example, 1 JUUL pod = 20 cigarettes worth of nicotine.

8. Blood vessel damage: Vape that contains nicotine can increase blood pressure and heart rate and cause arteries to stiffen up. That means a higher risk for a cardiovascular event (think heart attack).

  1. US National Library of Medicine
  2. Surgeon General
  3. Surgeon General
  4. US National Library of Medicine
  5. National Academies of Science, Engineering, & Medicine
  6. US National Library of Medicine
  7. The Truth
  8. MedPage Today & American Heart Association
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Vape is not harmless

Most vape products contain nicotine which is not only highly addictive, it can increase your blood pressure, heart rate, and cause your arteries to stiffen up. That means you may be putting yourself at a higher risk for a cardiovascular event (think heart attack). Plus, the vapor can contain other chemicals, toxins, and even metals. When those chemicals and toxins build up, your immune system pays the price.

  1. MedPage Today
  2. National Library of Medicine
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Tricks, not treats.

At first glance, it’s hard to tell, isn’t it? Well, that’s no accident. Confusion works in the tobacco companies’ best interest. They WANT you to think products like chew tobacco, vape, mods, JUUL pods, and flavored cigars are as fun and as harmless as candy bars are to kids. That’s because tobacco products are becoming less and less popular and tobacco companies are trying to get people addicted to nicotine in other ways. And it’s working. A recent study right here in South Dakota reports that 47% of young adults have tried e-cigarettes. Most of them are people who would never even think of smoking cigarettes. It’s a trick, not a treat. Nicotine in any form is poison and ADDICTIVE! Don’t buy it.

  1. New England Journal of Medicine
  2. American Lung Association
  3. SD College Student's Perceptions of e-Cigarettes Report, 2015; pg22
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Crushed it.

Share this Monkey Butt and tell us how U crushed your tobacco habit!

Maybe send the monk to a friend who u know wants to quit too. BTW You Rock!

Monkey & the Billygoat

An odd couple fer–sher. Watch home movies of the two spending a few righteous days at the beach. Surf's up! Jumpin' the shark! Hangin' with the crabs! ... will there be a Meltdown? Dudes, get yer' goat-atudes on, and check it ouuuuuuut!

We’re Being Targeted

Vape companies are marketing their products the same way big tobacco does. They are recruiting new users in Indian Country every day. Switching to vape from tobacco is just trading one nicotine addiction for another. Don’t buy it. When you are ready to kick the habit – smoking, vape, or chew – Call 1.866.SD-QUITS

Stay calm

The QuitLine coach says "Relax, let the craving pass, and find something else to do with your hands." South Dakota QuitLine: Helping tobacco quitters stay calm since 2002. To get us in your lifeboat, call: 1.866.SD-QUITS.

And what’s worse…

Once the tobacco companies get you, they own you for life. A Philip Morris executive was quoted as saying that: ”Students are tremendously loyal. If you catch them, they’ll stick with you like glue.”

If you're thinking about trying tobacco, think again. There are much better things to do with your life.
  1. American Legacy Foundation

Wow! I Stunk.

When I quit tobacco, I closed up my car and didn't go in it for a week... When I got in - WHOA! It was terrible! That smell was on my clothes, my hair, everywhere! That's what everyone who doesn't smoke smells. Sorry everyone!!! The SD QuitLine made quitting a whole lot easier. Now I'm smoke-free and life smells a lot better! If you are ready to quit, call the SD QuitLine at 1.866.SD-QUITS or visit

5 Dangers of Smoking

1. Smoking is addictive. Nicotine is a drug that is naturally present in the tobacco plant and is primarily responsible for a person’s addiction to tobacco products, including cigarettes. The addiction to cigarettes and other tobacco products that nicotine causes is similar to the addiction produced by using drugs such as heroin and cocaine.

2. One cigarette reduces your life by 11 minutes. Smoking has been found to harm nearly every organ in the body and reduces a person’s overall health.

3. Smoking is a leading cause of cancer and death from cancer. It causes cancers of the lung, esophagus, larynx, mouth, throat, kidney, bladder, liver, pancreas, stomach, cervix, colon, and rectum.

4. Smoking causes heart disease, stroke, chronic obstructive pulmonary disease (COPD), emphysema, diabetes, osteoporosis, rheumatoid arthritis, age-related macular degeneration and cataracts, and worsens asthma symptoms in adults. Smokers are at higher risk of developing pneumonia, tuberculosis, and other airway infections, and smoking weakens the immune system.

5. Smoking makes it harder for a woman to get pregnant. A pregnant smoker is at higher risk of miscarriage, having an ectopic pregnancy, having her baby born too early and with an abnormally low birth weight, and having her baby born with a cleft lip and/or cleft palate. A woman who smokes during or after pregnancy increases her infant’s risk of death from Sudden Infant Death Syndrome (SIDS). Men who smoke are at greater risk of erectile dysfunction.
  2. National Center for Biotechnology Information
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What’s the Price You Pay?

You pay the price for smoking
with your health and your money!

Once Big Tobacco gets you hooked,

They Own You…

…and Your Money.

The average pack of cigarettes
in South Dakota now costs $5.601.

Check out what you could
buy if you quit smoking.

What’s the Price You Pay?

You will save $170.40! You could buy an
awesome camera!

Keep that money coming!
We get richer.
You get sick and addicted.
That's how we big tobacco
executives like it.

What’s the Price You Pay?

You will save $1,022.00! You could buy
a laptop!

What’s the Price You Pay?

You will save $2,044.00! You could buy a
flat screen TV & sound system!

Hey, what's going on?
How about another smoke?
My cash is gettin' low.

What’s the Price You Pay?

You will save $4,088.00! You could buy some
fabulous diamond jewelry!

What’s the Price You Pay?

You will save $10,220.00! You could buy
a trip to Europe!

C'mon. Light up!
You're seriously cuttin'
into my cheese money!

What’s the Price You Pay?

You will save $20,440.00! You could buy
a motorcycle!

What’s the Price You Pay?

You will save $40,880.00! You could buy a
convertible sports car!

What’s the Price You Pay?

You will save $102,200.00! You could buy
a killer yacht!


Living free & independent! Your style, your way.

So being dependent on tobacco runs counter to your being in control of your life. Think about it. Stop smoking and you increase your energy and your health right away. No more smoke breaks, money spent, smelly car & clothes. Free yourself.
  1. US National Library of Medicine


The nicotine in vape is highly addictive and causes irreversible brain damage. Brain development continues until around age 25. Nicotine affects the parts of the brain that control attention and learning so developing brains are more at risk for long-term damage and addiction. Not harmless. Not safe. Not Cool.
  1. Surgeon General
  2. National Library of Medicine
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