Lose the Monkey – Rethink Tobacco

Ditch Vape

QUIT VAPING! Keep it low key. We can help.

Text DITCH VAPE to 88709 to quit. The FREE 24/7 texting service is for anyone who wants to kick vape. It’s anonymous, and it’s totally on your schedule. Text for tips and encouragement from people who’ve been where you are.

Not sure if you’re ready to quit? You can still text. No judgement. No strings. Just support, no matter where you are.

We’ve got you, because you’ve got this!

You can sign up right here, right now

Crushed it.

Share this Monkey Butt and tell us how U crushed your tobacco habit!

Maybe send the monk to a friend who u know wants to quit too. BTW You Rock!

Vape can make nicotine addiction worse

More than half of US teens who are using a JUUL are using it multiple times per month. That’s concerning because it starts to look like a habit, and habits can quickly turn into addictions – especially when nicotine is involved. The company that makes JUUL claims their product delivers nicotine nearly 3X faster than other e-cigarettes. It’s a bigger danger than you think.

  1. Truth Initiative

Monkey Brain

OTHERWISE KNOWN AS YOUR SCREAMING TOBACCO ADDICTION! A constant, annoying distraction...seems to run your life, not to mention stunting brain growth. Want your freedom and your brain back? Make it stop! Call the QuitLine NOW.
  1. CDC


Doesn’t this Monkey just make you sick? He stinks too. And the screaming for another tobacco fix hour after hour... Whoa. Lose the monkey. Call the QuitLine, we can help with this. 1.866.SD-QUITS


Oh yeah, you can do this. Quittin' tobacco's tough, but so are you. Jus' cowboy up an' ride that wild hog home. Yee-haaw.

Monkey & the Billygoat

An odd couple fer–sher. Watch home movies of the two spending a few righteous days at the beach. Surf's up! Jumpin' the shark! Hangin' with the crabs! ... will there be a Meltdown? Dudes, get yer' goat-atudes on, and check it ouuuuuuut!


  1. Brain damage is irreversible
  2. Loss of brain function
  3. Addicted before you know it
  4. Gateway to smoking
  5. Toxic chemicals and metals
  6. Weak immune system
  7. Nicotine overload
  8. Blood vessel damage

Know the Vape Risks

1. Causes irreversible brain damage: The part of the brain that’s responsible for decision making and impulse control is not yet fully developed until age 25. Teens and young adults are at risk for long-lasting effects including nicotine addiction, mood disorders, and permanent lowering of impulse control.

2. Causes attention and learning problems: Nicotine also changes the way synapses are formed, which can harm the parts of the brain that control attention and learning.

3. Nicotine in vape is highly addictive: Each time a new memory is created or a new skill is learned, stronger connections – or synapses – are built between brain cells. Young people’s brains build synapses faster than adult brains. Because addiction is a form of learning, adolescents can get addicted more easily than adults.

4. Gateway to smoking: Kids who vape are 4x more likely to start smoking which can lead to a lifetime of nicotine addiction.

5. Toxic chemicals and metals: E-cigarette aerosol isn’t harmless water vapor – it can contain toxic chemicals and metals.

6. Weakens immune system: Vaping weakens the immune system, increasing susceptibility to all kinds of illnesses and infections.

7. Nicotine overload: Teens may not realize the level of nicotine they are inhaling. For example, 1 JUUL pod = 20 cigarettes worth of nicotine.

8. Blood vessel damage: Vape that contains nicotine can increase blood pressure and heart rate and cause arteries to stiffen up. That means a higher risk for a cardiovascular event (think heart attack).

  1. US National Library of Medicine
  2. Surgeon General
  3. Surgeon General
  4. US National Library of Medicine
  5. National Academies of Science, Engineering, & Medicine
  6. US National Library of Medicine
  7. The Truth
  8. MedPage Today & American Heart Association
(Hide sources)


The nicotine in vape is highly addictive and causes irreversible brain damage. Brain development continues until around age 25. Nicotine affects the parts of the brain that control attention and learning so developing brains are more at risk for long-term damage and addiction. Not harmless. Not safe. Not Cool.
  1. Surgeon General
  2. National Library of Medicine
(Hide sources)

No more monkey

Yeah, it was time. I quit smoking. It just got to be so much about the next tobacco fix. Like an annoying monkey on my back all the time. I tried cold turkey and that DIDN'T work, so I called the SD QuitLine. No more addiction, no more monkey. Smoke-free for five months. It's an amazing feeling! If you are ready to quit, call the SD QuitLine at 1.866.SD-QUITS or visit RethinkTobacco.com/click-to-call/

Can’t candy coat the facts

Vape use among SD teens and preteens has skyrocketed. In 2015, nearly 1 in 5 high school students reported using e-cigarettes. It's easy to understand the appeal – they're cool, come in tons of tasty fun flavors, and smell good. In fact, 85% of e-cigarette users age 12-17 use flavors. But that's where the fun stops. One JUUL pod contains as much nicotine as 20 cigarettes and JUUL devices deliver nicotine nearly 3x faster than other e-cigarettes, making it easier for kids to get addicted faster.
  1. Truth Initiative
  2. Surgeon General
  3. Truth Initiative
(Hide sources)

Goat Dream

Guru Goat says: “When you quit your tobacco addiction, your whole world starts looking better and better…you feel good… like waking up from a bad dream into a land of wonder. Maybe that’s because life is better with you in it, and the universe is happy to have you back.”

On Facebook , friend Stephen shares… 

MARCH 9 @ 11:01 PM:  

It’s my 5th day without that monkey
and I already feel the benefits.

APRIL 1 @ 1:56 PM: 

No more monkey in my life!
One month smoke free.

Then on his own wall, he continues… 


JUNE 28: 

On the 1st, it will mark four months
of being smoke free. That’s crazy.

JULY 6: 

As the days grow older, I feel
more alive than ever before,
being substance free is an amazing feeling,
hell I don’t even drink… Life is good.


Wanna zap your tobacco addiction?
Lose that monkey?
Boom! Call on GoatZilla!
…or wait… better yet… Call the South Dakota QuitLine.
(…because…well, um…we don’t exactly have permission to publish the ‘Zillster’s number.) 😉

It’s Monkey time!

Is this what it feels like when you’ve gone too long between cigarettes? Are you one of those people who say “Hey, I can quit any time...” until you can’t?

Give us a call at 1.866.SD-QUITS. We can help with that.

Monkey On Your Back

Tobacco cravings jam your brain circuits making it almost impossible to focus on anything except your next nicotine fix. Don’t let Big Tobacco own your head. Make the call. 1.866.SD-QUITS.

Lose It

If you use tobacco, you know the feeling. Once that craving kicks in, you can’t think of anything else. Tired of losing concentration every few minutes? Lose your addiction instead. 1.866.SD-QUITS.

Lose the Monkey