Vape – Rethink Tobacco

Stress Happens

You can’t control a lot of stuff. (Hello, #covid.) But you can control your relationship with tobacco. Don’t be fooled—smoking or vaping doesn’t make your stress go away. Nicotine actually changes your brain to make anxious feelings more intense. And in the long run, relying on any kind of nicotine actually causes mood swings and stress on the daily. Make your life easier.
  1. Truth Initiative

Ditch JUUL

QUIT VAPING! Keep it low key. We can help.

Text DITCH JUUL to 88709 to quit. The FREE 24/7 texting service is for anyone who wants to kick vape. It’s anonymous, and it’s totally on your schedule. Text for tips and encouragement from people who’ve been where you are.

Not sure if you’re ready to quit? You can still text. No judgement. No strings. Just support, no matter where you are.

We’ve got you, because you’ve got this!

You can sign up right here, right now



  1. Brain damage is irreversible
  2. Loss of brain function
  3. Addicted before you know it
  4. Gateway to smoking
  5. Toxic chemicals and metals
  6. Weak immune system
  7. Nicotine overload
  8. Blood vessel damage

Know the Vape Risks

1. Causes irreversible brain damage: The part of the brain that’s responsible for decision making and impulse control is not yet fully developed until age 25. Teens and young adults are at risk for long-lasting effects including nicotine addiction, mood disorders, and permanent lowering of impulse control.

2. Causes attention and learning problems: Nicotine also changes the way synapses are formed, which can harm the parts of the brain that control attention and learning.

3. Nicotine in vape is highly addictive: Each time a new memory is created or a new skill is learned, stronger connections – or synapses – are built between brain cells. Young people’s brains build synapses faster than adult brains. Because addiction is a form of learning, adolescents can get addicted more easily than adults.

4. Gateway to smoking: Kids who vape are 4x more likely to start smoking which can lead to a lifetime of nicotine addiction.

5. Toxic chemicals and metals: E-cigarette aerosol isn’t harmless water vapor – it can contain toxic chemicals and metals.

6. Weakens immune system: Vaping weakens the immune system, increasing susceptibility to all kinds of illnesses and infections.

7. Nicotine overload: Teens may not realize the level of nicotine they are inhaling. For example, 1 JUUL pod = 20 cigarettes worth of nicotine.

8. Blood vessel damage: Vape that contains nicotine can increase blood pressure and heart rate and cause arteries to stiffen up. That means a higher risk for a cardiovascular event (think heart attack).

  1. US National Library of Medicine
  2. Surgeon General
  3. Surgeon General
  4. US National Library of Medicine
  5. National Academies of Science, Engineering, & Medicine
  6. US National Library of Medicine
  7. The Truth
  8. MedPage Today & American Heart Association
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We’re Being Targeted

Vape companies are marketing their products the same way big tobacco does. They are recruiting new users in Indian Country every day. Switching to vape from tobacco is just trading one nicotine addiction for another. Don’t buy it. When you are ready to kick the habit – smoking, vape, or chew – Call 1.866.SD-QUITS

Can’t candy coat the facts

Vape use among SD teens and preteens has skyrocketed. In 2015, nearly 1 in 5 high school students reported using e-cigarettes. It's easy to understand the appeal – they're cool, come in tons of tasty fun flavors, and smell good. In fact, 85% of e-cigarette users age 12-17 use flavors. But that's where the fun stops. One JUUL pod contains as much nicotine as 20 cigarettes and JUUL devices deliver nicotine nearly 3x faster than other e-cigarettes, making it easier for kids to get addicted faster.
  1. Truth Initiative
  2. Surgeon General
  3. Truth Initiative
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Vape is not harmless

Most vape products contain nicotine which is not only highly addictive, it can increase your blood pressure, heart rate, and cause your arteries to stiffen up. That means you may be putting yourself at a higher risk for a cardiovascular event (think heart attack). Plus, the vapor can contain other chemicals, toxins, and even metals. When those chemicals and toxins build up, your immune system pays the price.

  1. MedPage Today
  2. National Library of Medicine
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Vape can make nicotine addiction worse

More than half of US teens who are using a JUUL are using it multiple times per month. That’s concerning because it starts to look like a habit, and habits can quickly turn into addictions – especially when nicotine is involved. The company that makes JUUL claims their product delivers nicotine nearly 3X faster than other e-cigarettes. It’s a bigger danger than you think.

  1. Truth Initiative


The nicotine in vape is highly addictive and causes irreversible brain damage. Brain development continues until around age 25. Nicotine affects the parts of the brain that control attention and learning so developing brains are more at risk for long-term damage and addiction. Not harmless. Not safe. Not Cool.
  1. Surgeon General
  2. National Library of Medicine
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Big Tobacco’s After Your Sweet Tooth

Know why you can't buy candy flavored cigarettes? Because it's illegal for tobacco companies to make them! Even so, they use the same Life Saver, Jolly Rancher and Kool-Aid candy flavors in their cigar, e-cigarette, and vape products that candy companies use. The flavors little kids love. And they tell us they're not trying to market to children? Yeah, right. Candy flavored tobacco products are poisonous.
  1. Tobacco Free Kids

Tricks, not treats.

At first glance, it’s hard to tell, isn’t it? Well, that’s no accident. Confusion works in the tobacco companies’ best interest. They WANT you to think products like chew tobacco, vape, mods, JUUL pods, and flavored cigars are as fun and as harmless as candy bars are to kids. That’s because tobacco products are becoming less and less popular and tobacco companies are trying to get people addicted to nicotine in other ways. And it’s working. A recent study right here in South Dakota reports that 47% of young adults have tried e-cigarettes. Most of them are people who would never even think of smoking cigarettes. It’s a trick, not a treat. Nicotine in any form is poison and ADDICTIVE! Don’t buy it.

  1. New England Journal of Medicine
  2. American Lung Association
  3. SD College Student's Perceptions of e-Cigarettes Report, 2015; pg22
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